5-4-3-2-1 launch

Problem Solving

Running a successful restaurant can be  extremely challenging especially when the choices that diners have are  beyond overwhelming. We offer plans, advice, training, and support for improving all aspects of your restaurant 

Know Your Numbers

Knowing and understanding restaurant accounting and financials is essential.  We can provide in depth management training in restaurant accounting, financial controls, record keeping and practical ways to maximize your restaurant's profitability.

Effective & Efficient Operations

How much better, faster or smarter could you do what you do?   Smooth operations can positively affect your restaurant's productivity  and profitability. To help you pinpoint solutions and work out kinks, we  provide insight for front- and back-of-house processes and beyond. 

Menu Excellence

What's the secret to great food and beverages?  It's hard work and a lot of failure.  It's a numbers game and I've been there, done that, and have the t-shirt.  So let my failures (experience) help you avoid at least of few of the mistakes, and you will end up with food and beverages that have the WOW factor, are operational, profitable, marketable, and fit your image.  

Information Technology

Looking for ways to make your restaurant more innovative? You’re not alone: according to the National Restaurant Association, 32% of operators think their business is lagging in restaurant technologies. So, we've done the hard work for you, and hand-picked tech companies that deliver the most bottom line bang for your buck.   You pick your direction, and we'll help you reach your tech goals.

Guest Retention

I discovered a company that is currently flying under the radar but is making it much easier for restaurants to bring guests back and spend more. Here's a quick breakdown:  

 - Does all the things your guests would want to do in one place - optimized for smartphones.

- Integrates to your existing Point of Sale

- A la carte -- use what you need: Loyalty and Marketing, Online & Mobile Ordering, Front of House (digital waitlist and reservations), Mobile Pay, and cross-promotion of all your secondary revenue streams (gift cards, events, etc). 

- Automated, so staff won't have to do much if anything.

Are you interested in a 20-minute demo? -- If so, I will set you up with a one as I'm now working with these folks. 

Our Consulting DNA

Who We Are

Restaurant DNA was founded in 1998 to address the needs and wants of restaurant owners, operators, private equity, vendors and distributors. We are a small tightly focused craft consultancy that has provided individualized and personalized service to a limited number of clients for over twenty years. We believe consulting is a craft- an art, something that engages the mind and senses and requires a personal human touch to best serve our clients.


Doug Bates founded RDNA and has over forty years in the hospitality industry.  He grew up in Oklahoma, where he experienced all four seasons in one day, used y'all as an actual word, and learned the importance of values and family.  Doug also learned that hard work and education were the path to getting ahead, and then later in life, the principle that a blessed family and professional life should be punctuated by helping others. He  also learned to treat others with kindness and to this day use a Will Rogers quote as his company's mantra. "A stranger is just a friend I haven't met yet."

My Restaurant Experience

How We Help

C-NOTE CONSULT - The best deal going is my phone consult.  For one Benjamin ($100) you get one hour of chat time to pick my brain on any subject.

GUEST RETENTION PLATFORM -  If you are looking for help integrating front of the house, mobile online ordering, your loyalty program, and data driven marketing into a unified platform you need to see our twenty minute demo.

SUPPLY CHAIN -   Whether you are a single unit or a multi unit operation group, we  can help you be more competitive by reducing costs, and making your company more effective and efficient in supplier  management, supplier contracts and agreements, purchasing hedge  techniques, food service technology, and also by negotiating master distribution agreements, beverage contracts, and smallware and equipment contracts. 

Do you have a need?  If so, text or call me at 214-207-5060 or scroll down to Send Message".

A Promise

My promise is to give you and your team the time and guidance you deserve.  Whether you’re seeking extra horsepower, specialized skills, an outsider's eye or a safe zone for controversial projects, call me today. Together we’ll work together to identify your problems and create your plan for success. If I can't help you directly, I will help direct you to someone who can.  5-4-3-2-1 GO!

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Restaurant DNA

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